Content is the information, the images, the effects, video and audio. Content Is truly one of the most overlooked aspecs of having a website. Not only do you need it to be relevant to your service or products but it also has to be keyword rich, and naturally readible. This is quite difficult and when done correctly is rewarded with many more customers finding the products they are looking for through search engines. Just having an awsome website means very little if people can not find it in the search engines.